The Association for the Protection of Fur-Bearing Animals has revealed that coats sold online through Sears.ca and The Bay.ca that were advertised as “faux fur” actually contained real animal fur. A sweater bought in store at Winners contained labels on the item claiming the fur trim was both fake and real fur, although it was clearly 100% real animal fur.
“Consumers always have the right to know what they’re buying,” says Adrian Nelson, Director of Communications for The Association for the Protection of Fur-Bearing Animals. “Particularly during the busy holiday season, we’re concerned that unsuspecting consumers are being duped into purchasing animal fur when they intended to purchase a cruelty-free alternative.”
The group is considering filing a formal complaint with Canada’s Competition Bureau who enforces laws related to false advertising or misleading representations.
For more information, view our investigation summary.
