Fur in fashion hasn't gone away, but it's gotten harder to identify. With the prevalence high-end faux products, fur-free retailers, and wildlife-friendly products, most consumers don't even know fur is still used - and without mandatory labelling in Canada, they may even be wearing fur unknowingly. That's what this section is for. You'll find out more about the Fur Free Retailer Program, meet our Fur Free Partners who not only have a commitment to wildlife, but support our campaigns, and face the facts about fur trim.
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