Necessity is the mother of invention, or so goes the proverb. This story started with necessity too – Canadian Football player James Yurichuk was moving his family from tepid Vancouver to brisk Toronto, and wanted to buy his wife a nice winter coat to help with the transition. But there was a problem: they were all filled with goose down and lined with coyote fur.
From that simple necessity grew conversations with childhood friend Anthony DeBartolo, ideas and sketches, and a vision for an ethical, compassionate company. Fast forward a few years, and Wully Outerwear is creating high-performance, animal-free jackets that are competing in the marketplace – and growing in popularity every day.
The story of Wully Outerwear started in a small Ontario town hockey rink, and today is saving the lives of thousands of animals. To share their journey and explore their motivations, hopes, and what’s next for the made-in-Canada company, Defender Radio was joined by co-founders James Yurichuk and Anthony DeBartolo.
To listen to this episode click the 'play' button below,download the MP3, visit us onApple Podcasts,YouTube,Google Play Music,Stitcher,iHeartRadioor atTuneIn. Get theRSS feed here. Make sure you follow@DefenderRadio on Twitter,Facebook, andInstagram, too!
 |
 |
 |
 |
 |
This week's episode of the Defender Radio podcastis presented with the support ofThe Hearty Hooligan: Food Worth Rioting For. Find them onFacebook,Twitter,Instagram, or atTheHeartyHooligan.com.
