Wuxly Movement is the animal-free, made-in-Canada outerwear brand that animal lovers across Canada are raving about. Full disclosure – I myself have two of the jackets and they’re ridiculously warm and comfortable. Inspired to create a winter coat that wasn’t adorned with coyote fur or stuffed with goose down, James Yurichuk and his long-time friend Anthony DeBartolo developed Wully Outerwear, which was recently rebranded to Wuxly Movement.
A direct competitor to outerwear companies that use real fur or down, seeing Wuxly Movement gear on the street means, quite literally, that lives of animals were saved.
I visited James at the Trinity-Bellwoods office of Wuxly Movement to discuss the history of the outerwear company, the brand update, and what the Wuxly Movement has their sights set on next.
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