The Fur Free Alliance, of which The Fur-Bearers is a member, has launched aglobal campaignwith help from Care2 urging fashion brand Prada to join its competitors—including Gucci, Versace, Armani, Michael Kors, Donna Karan, HUGO BOSS and many others—in adopting a fur-free policy. The campaign will take place during fashion weeks in New York City, London, Milan and Paris.
On fur factory farms, wild animals spend their entire lives in wire-bottom cages, deprived of the ability to engage in natural behaviors—only to be killed by gassing or anal-electrocution. In the wild, animals are held in traps for days without food or water until trappers come to retrieve them, often gnawing off their own limb first in a desperate attempt to escape.
Fur production is also environmentally devastating. Fur factory farms and tanneries are extremely harmful to our soil and waterways—pumping waste and the toxic chemicals into the surrounding environment. And the traps responsible for killing wild animals are indiscriminate, often maiming and killing non-target animals, like endangered species and people’s pets. All told, the fur industry is an environmental nightmare.
Now that the majority of consumers want nothing to do with the fur trade, other major fashion brands have announced policies prohibiting the use of fur. And countries, like Norway, the Netherlands and Belgium are distancing themselves from animal cruelty by banning fur farming. As well, major cities from San Francisco to São Paulo have bannedthe sale of fur and Los Angeles and the United Kingdom, which banned fur farming in 2000, are now looking to ban fur sales as well.
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