Dani Reiss has made it clear that the Canada Goose brand includes coyote fur, and no amount of protest will change that. Let’s tell him what that means: we won’t be purchasing any products from the Canada Goose brand. Our lifetime of purchases will go directly to companies who compete with Canada Goose and have fur-free policies. Our recommendations to friends and family will go to companies who compete with Canada Goose and have fur-free policies. And we will continue to tell everyone we know why the Canada Goose brand should never be supported with a purchase.
Our goal is to have at least 5,000 compassionate Canadians tell Dani Reiss and Canada Goose that we’re going to spend our money with his competitors with every outerwear purchase we make – and that no amount of marketing will change our minds.
The only ones who need coyote fur are coyotes. Let’s #MakeFurHistory and send a message while we do it!
