Buyer beware: avoiding real fur isn’t as easy as reading labels

The Fur-Bearers are reminding animal lovers to beware when shopping, as simply reading labels isn’t enough to ensure you’re not buying real fur.

A recent survey conducted by Insights West on behalf of The Fur-Bearers found that 79% of British Columbians outright oppose killing an animal for their fur – but there remain no laws that require the labelling of furs (unless they’re removed from the skin, which is a rarity). That means identifying whether fur is real or fake is entirely up to retailers, and we know that this simply isn’t a reliable method.

And with the defeat of Bill C-246 in parliament earlier this year, it remains legal to import and sell unlabelled domestic dog and cat fur in Canada.

While you may have been adamant with your loved ones in the past about your beliefs in fur, we recommend having a compassionate conversation with those who may be Christmas shopping for you and reminding them that you don’t want any fur products – real or fake. And we know many of you have become experts in identifying the differences between real and fake fur (the easiest method is to check if it’s stitched into material or still attached to a skin), but it’s sends a good message when we see less fur – even the fake stuff – on shelves or in the street.

This Christmas, remind your family (with compassion) that you want to #MakeFurHistory, and that they came help by avoiding all fur products, real or fake, when shopping.


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Join The Fur-Bearers today and help us provide alternatives to fur and non-lethal solutions to wildlife conflict. We receive no government funding and rely entirely on donations from supporters like you. To become a monthly donor (for as little as $10/month – the cost of two lattes) please click here and help us save lives today.

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About Us

Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible.

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