Canada Goose announces they’re going fur-free!

Image of a coyote
A Western coyote in Alberta's badlands. Photo by Songbird839 / Getty Images

Canada Goose has blinked.

After years of sustained advocacy from a multitude of non-profits including The Fur-Bearers (who also filed a legal complaint regarding the company’s claims), community groups and others, Canada Goose is reportedly going fur-free.

In a media release issued via, the American-owned company stated, “Through a phased approach, Canada Goose will end the purchase of fur by the end of 2021 and cease manufacturing with fur no later than the end of 2022.”

A report by Reuters indicates Canada Goose will continue to use down filling in their products.

Last year, Canada Goose announced a fur buy back program, which would end their purchasing of new coyote fur; the success of that program is unknown, and may have contributed to the alleged decision to go fur-free.

The Fur-Bearers are cautiously optimistic about this news and will continue to provide updates as they’re available.

Coyotes are frequently caught and killed with inherently inhumane traps in Canada, including body-gripping traps like leg-holds and Conibears, as well as snares, which are not covered by the Agreement on International Humane Trapping Standards.

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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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