Canada Goose, the outerwear company infamous for its use of coyote fur and down, has stated they won’t be going fur free – but there’s signs consumer demand is forcing the issue.
In an interview with Glossy.Co, Gavin Thompson, VP of corporate responsibility at Canada Goose, indicated what is changing.
“Notably, Thompson said the brand has no plans to go fur-free. Instead, he said the brand has added options for every product to be bought without fur,” wrote Danny Parisi. “And as of early 2021, customers can sell back their removable fur hoods to the brand for a gift card (the amount varying). Thompson said his goal is for the brand to transition entirely to reclaimed fur by 2022.”
While it is uncertain how Canada Goose will continue to offer fur-lined hoods without purchasing new fur and relying only on returned fur hoods, this does show the hedge fund-owned brand is responding to market pressures.
These changes follow legal actions filed regarding the marketing practices of Canada Goose by The Fur-Bearers in partnership with American-based organizations.
Worldwide, brands are dropping fur as consumers learn the truth about the inherently inhumane traps and industrial fur farms used to take fur from animals.
This shows that consumer advocacy – your voice – remains a powerful tool in the work to Make Fur History.