A complaint against Canada Goose Holding Inc.’s advertising practices was filed in September on behalf of The Fur-Bearers, Social Compassion in Legislation (SCIL) and Voters for Animal Rights.
Submitted by Richman Law Group in New York, the complaint outlines the terminology used by Canada Goose in their marketing materials, including the claim that they use fur that was humanely sourced.
“In reality, Canada Goose’s standards allow for the sourcing of fur from trappers that utilize inhumane snares that cause death by strangulation and cruel leghold traps that have been banned in dozens of countries and several U.S. states,” reads the complaint. “These methods permitted by Canada Goose’s policies commonly result in leg fractures, tendon and ligament damage, lost claws, broken teeth, lacerations, dislocated joints, swelling, and prolonged psychological distress.”
This is of significance to consumers and requires the Federal Trade Commission – who in the United States regulates and polices advertising practices – to intervene.
The complaint notes, “because it is virtually impossible for consumers to observe the actual practices of fur trappers or other businesses that procure, raise, or slaughter animals for consumer products, consumers cannot independently determine whether a ‘humane’ claim is accurate. Thus, consumers must depend on FTC oversight and enforcement in order to avoid being misled about corporate animal welfare practices.”
This move is specifically about the practices surrounding fur, not down, which was the topic of an unrelated complaint. The full complaint can be read by clicking here. Updates will be provided as they are available.
The term ‘humane’ is not regulated in Canada, meaning companies like Canada Goose and others who use animal-sourced products, can make such claims without recourse. Add your voice to our call to regulate and define ‘humane’ and protect consumers as well as wildlife below.