ELLE magazine has announced it will go fur-free by ending the promotion of animal fur in its magazines and online media. Fur will no longer be allowed in editorials, advertisements, or any images.
This decision impacts the vast Elle International network that includes 45 magazine editions worldwide and a total reach of 175 million people.
“Societal engagement has always been one of the key pillars of the ELLE brand. The world has changed and the end of the use of fur is aligned withthe course of History. We hope that, with this commitment, ELLE will open the path for other media to disallow fur promotion, all around the globe, and promote a fur-free future,” writes Constance Benqué, CEO Lagardère News and CEO ELLE International in a press release.
This announcement makes Elle the first global fashion magazine to commit to going fur-free. It’s another sign that the world is moving to a post-fur era. For more on this announcement, visit the Fur Free Alliance. Congratulations Elle!
Constance Benqué, CEO Lagardère News and CEO ELLE International
Societal engagement has promotion, all around the globe, and promote a fur–free future.