Episode 304: Meet the #MammothMovement

Defender Radio podcsat MammothMovement MAmmoth OuterwearFrom host Michael Howie: I’m a bit late with this week’s episode but I have a good excuse – last week I had surgery on my sinuses, a procedure that will help me breathe – and talk – without complications for the first time in several years. You’ll be hearing a whole lot more of me – whether you like it or not. On top of that solid excuse, I’ve also got some incredible news that makes the wait worthwhile: we’re going to bring an end to coyote fur trim.

This week we launched an exciting new partnership with a company that’s offering something so many of us have waited so long for: a totally animal-free, deep cold jacket. Mammoth Outerwear, founded by CFL football player James Yurichuk, is offering these incredible made-in-Canada coats that will directly compete with the fur-trimmed jackets we’ve seen too often around our neighbourhoods.

And what puts Mammoth Outerwear even further over the top is the simple fact that a portion of proceeds from every animal-free jacket sold will be donated to The Fur-Bearers. I KNOW! Right now the jackets are exclusively available on Kickstarter with early bird pricing, so while you listen to this episode head on over and order yours before they’re gone! Let’s get into it with our very special guest, Founder of Mammoth Outerwear and professional football player James Yurichuk.

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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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