The tide is turning for the animals: two major brands say they’re dropping fur, and a major model and talent agency states they won’t support shows and photoshoots using fur.
On the heels of San Francisco banning fur, and designer Donna Versace saying that killing animals for fashion “doesn’t feel right,” major brands DKNY and Donna Karan have stated their fall 2019 catalogues will be entirely fur-free.
“As we move forward with both Donna Karan and DKNY we have decided to become fur-free with both brands beginning in fall 2019,” said Morris Goldfarb, CEO of DKNY and Donna Karan parent company G-III, according to FashionUnited.com. This follows in the footsteps of other major brands like Gucci, Michael Kors, and others who have recently announced a move away from the cruel use of fur.
Linden Staub, a model and talent agency based in the UK, announced through a media release they will no longer send models to photoshoots or fashion shows where fur is being used.
“We support a more sustainable approach within the fashion industry by becoming fur-free,” say Linden Staub co-founders Esther Kinnear-Derungs and Tara Le Roux. “With so many prestigious brands supporting this movement, we feel that it is a natural move as a supplier of talent to stand alongside them in this vision.”
The use of fur for fashion is inherently inhumane, and the collective voices of all those who have chosen to go fur-free are adding up. We want to thank the designers and other businesses for choosing to help #MakeFurHistory, but more importantly, we want to thank the millions of compassionate Canadians and other animal lovers around the world who believe in a fur-free future.
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