According to The Dodo, the Gap’s brand Piperlime, featured fur. But over 50,000 signatures on a petition – and a lot of social media attention – drove the Gap to release the following statement:
“Your opinions and views matter to us. That is why, effective immediately, Piperlime will no longer sell real fur products, whether they are made by our company or not. This is an expansion beyond our existing policy of prohibiting real fur in our branded products. We are committed to the ethical sourcing of our products, which includes the humane treatment of animals. We are also committed to our customers and welcome your feedback.”
The Dodo noted that the Gap made the decision to not sell fur or angora products in the past.
Fur is always inherently inhumane. Sometimes, retailers need to be reminded of this. Today, we celebrate the decision of the Gap to join the many who are saying no to fur.
We're also looking for a similar solution to The Shopping Channel's sale of fur products. Find out more by clicking here.