How compassion and crowd-funding can bring down coyote fur trim

We choose not to wear fur; we ask that other people not wear fur; we tell people about the fear and pain that wild animals like coyotes endure, all for a bit of trim on a jacket. And sometimes, it just doesn’t feel like enough. Big companies like Canada Goose continue to profit while animals suffering for fashion, despite all the work we do and the gains we’ve made.

Luckily, our compassion can also help crowd-fund coyote fur trim right out of fashion.

We’ve partnered with a great new company – Mammoth Outerwear – who has developed a new line of Canadian (and made-in-Canada) jackets to directly compete with the fur-trim crowd. Not a single animal will be harmed or used in the making of these jackets, from the liner to the hoods!

Founded by CFL linebacker James Yurichuk, Mammoth will also be donating a portion of every sale to The Fur-Bearers to support our Living With Wildlife, Humane Education, and #MakeFurHistory campaigns!

A Kickstarter campaign is now runningknow you’ll want to be a part of it. To get involved by contributing to the crowd-funding campaign click here. By following this link you’ll also learn more about why James is so dedicated to wildlife in Canada and why you’ll DEFINITELY want one of his great new jackets!

We can’t thank James and Mammoth Outerwear enough for this partnership – and we can’t wait to see the great things we’ll do together!