The fur industry has tried to shrug off the ongoing decline in fur values and interest as nothing more than a blip in an otherwise stable industry, perhaps due to a slightly warm winter here, or a change in flavour there.
But the truth is much more simple: the world is saying no to fur. In recent months, Canadian fur farms started shutting their doors due to a lack of demand, European marketing groups were punished for misleading statements about cruelty-free products, and an ever increasing group of fur-free options are gaining popularity.
Despite government supports to the tune of millions of dollars, the fur industry is collapsing under its own weight. But the fight isn’t over yet. Join The Fur-Bearers and add your voice to the many who are loudly and proudly choosing to #MakeFurHistory.