London designers are going faux

The fur industry was jumping up and down, pointing to the runways in recent years as fashion designers took a turn at fur. But they’re strangely mute this year as those same designers are looking to faux fur for their fall lines.

According to the Daily Mail, more designers – even those who have perpetuated the use of real fur, such as Michael Kors – are switching to the artificial options.

“It’s partly economical and partly ethical,” says fashion entrepreneur Anna Bance, co-founder of in an interview with the Daily Mail. “Faux fur tends to be cheaper than the real thing, so designers are appealing to consumers who are fashion-conscious, but still feeling the pinch of the economic downturn.”

Bance also pointed to the reality of the anti-fur movement – as more people learn about the truth of the fur industry, fewer people want real fur. Economically, it makes sense, therefore, that designers use fur – they can capture the market share that includes those who are anti-fur, or those who are sensitive to the use of animal products.

Additionally, faux fur gives designers more options, Bance says in her interview: “faux fur is more playful — you can dye it and, as a retailer, being able to give customers variety, when there are so many similar products on the market, is key.”

While we prefer using no fur – real or faux – it’s good news that designers are recognizing that people are seeing the truth about the fur industry.

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