Major Canadian retailers busted over ‘faux fur’ claims

Real animal fur is being advertised and sold as ‘faux fur’.

The Association for the Protection of Fur-Bearing Animals has revealed that coats sold online through and The that were advertised as “faux fur” actually contained real animal fur. A sweater bought in store at Winners contained labels on the item claiming the fur trim was both fake and real fur, although it was clearly 100% real animal fur.

“Consumers always have the right to know what they’re buying,” says Adrian Nelson, Director of Communications for The Association for the Protection of Fur-Bearing Animals. “Particularly during the busy holiday season, we’re concerned that unsuspecting consumers are being duped into purchasing animal fur when they intended to purchase a cruelty-free alternative.”

The group is considering filing a formal complaint with Canada’s Competition Bureau who enforces laws related to false advertising or misleading representations.

For more information, view our investigation summary.


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