PJ Smith is the Director of Fashion Policy at the Humane Society of the United States and has played a major role in getting big brands like Armani to drop fur and institute fur-free policies. We had a wonderful conversation about fur, policy, the historic context of the current fight to #MakeFurHistory, and how his method has proven successful. We even got into self-care and what solutions exist for every advocate who wants to see an end to the use of fur in fashion.
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