Torontonians to meet Doc, the face of fur trim

Doc the face of fur trim
One of the strongest tools we as advocates have is education. With that in mind, APFA has officially launched our first anti-fur advertising campaign of 2014.

With the generous support of some of our donors, we are telling over 300,000 Torontonians in targeted locations the story of Doc, an orphaned coyote who is at risk of becoming someone’s fur trim. Over 20 locations will be home to the poster of Doc – as seen here – and referring viewers to a special page on our website.

“Over three million animals are killed in the wild or on farms for their fur each year in Canada,” says Lesley Fox, Executive Director of APFA. “This is an inherently cruel and completely unnecessary fashion trend that kills animals just like Doc every day. Consumers need to know the truth.”

In addition to the posters, over 800,000 Canadians will see a digital advertisement.

“February 14 marks the 25th anniversary of National Anti-Fur Day, formed by Action for Animals,” adds Fox. “This campaign is our way of supporting Anti-Fur Day and asking consumers in Canada’s largest city to have a heart and not wear fur.”

To read more about Doc, the fur trade and how you can help, click here. Our media release was distributed to Toronto outlets on Monday, February 10.

Help Make A Difference

Join The Fur-Bearers today and help us protect fur-bearing animals in the wild and confinement. To become a monthly donor (for as little as $10/month – the cost of two lattes) please click here and help us save lives today. Your donation is tax-deductible.


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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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