With the generous support of some of our donors, we are telling over 300,000 Torontonians in targeted locations the story of Doc, an orphaned coyote who is at risk of becoming someone’s fur trim. Over 20 locations will be home to the poster of Doc – as seen here – and referring viewers to a special page on our website.
“Over three million animals are killed in the wild or on farms for their fur each year in Canada,” says Lesley Fox, Executive Director of APFA. “This is an inherently cruel and completely unnecessary fashion trend that kills animals just like Doc every day. Consumers need to know the truth.”
In addition to the posters, over 800,000 Canadians will see a digital advertisement.
“February 14 marks the 25th anniversary of National Anti-Fur Day, formed by Action for Animals,” adds Fox. “This campaign is our way of supporting Anti-Fur Day and asking consumers in Canada’s largest city to have a heart and not wear fur.”