VICTORY! Gucci goes fur-free, saving millions of lives

VICTORY! Gucci goes fur-free, saving millions of lives

Major fashion leader Gucci has announced they will go fur-free starting with their 2018 spring collection, sparing the lives of millions of animals.

The decision was announced by the Fur Free Alliance (FFA), which is home to the popular Fur Free Retailer Program. The change is credited to a long-term relationship with FFA members Humane Society of the United States and LAV. The Fur-Bearers is also a member of the FFA.

“Gucci’s President & CEO Marco Bizzarri announced the fur-free policy on Wednesday, October 11thduring the 2017Kering Talk at The London College of Fashion,” the FFA notes. “Gucci’s fur-free policy includes mink, coyote, raccoon dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught.”

Gucci is following the footsteps of other major fashion retailers who are part of the Fur Free Retailer Program and have made the pledge to be fur free, such as Armani, Yoox Net-a-Porter, and Stella McCartney.

“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” says Marco Bizzarri, Gucci’s President and CEO. “With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”

Every designer who makes the pledge to go fur-free will save the lives of animals, and this decision from Gucci is a major victory that we’re celebrating. But it’s just as important that individual consumers, who create the fashion trends and demand for designers, also learn the truth and make the pledge. That’s how we can all help to #MakeFurHistory.


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Established in 1953, The Fur-Bearers is a national non-partisan charitable organization dedicated to protecting fur-bearing animals in the wild and confinement. Your donation is tax-deductible.

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