The progressive decision was recently announced in the Hugo Boss Sustainability Report 2014 and has been an issue in discussions between Hugo Boss and The Fur Free Alliance. Hugo Boss will be dropping all fur, including rabbit fur, from Fall/Winter 2016 Collection onward.
Bernd Keller, Brand and Creative Director Sportswear at Hugo Boss, said in the company’s latest Sustainability Report, “From our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or rex rabbits. This means we will not be using any farmed fur in any of our HUGOBOSS clothing collections and are sending out a clear signal… Today, we are therefore also successfully supplying ‘friendly fur’ and ‘friendly leather’ products. We want to use these products to inspire the present generation and especially the next generation with a new kind of luxury.”
Hugo Boss joins a growing list of fur-free brands and retailers, including Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara, and ASOS.
This timely decision shows that advocacy works and animals’ lives can be saved when we speak up and say we want to #MakeFurHistory, together.
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