VICTORY: Prada Group Goes Fur Free!

VICTORY: Prada Group Goes Fur Free!

The Fur Free Alliance (of which The Fur-Bearers is a member) is proud to announce that Prada Group is going fur free!Check out the press release sent out by the Fur Free Alliance / Fur Free Retailer program this week:

The Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organizations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

“The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”

Brigit Oele, program manager for Fur Free Alliance, said: "Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”

Congratulations to every group and supporter of the Fur Free Alliance, and all of you for choosing to go fur free and helping make this happen! Please take a moment to thank your nearest Prada sales outlet or social media channel!


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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible.

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