This December we've partnered with LUSH Handmade Cosmetics to shed light on the true cost of fur and the realities of Canada's fur trade. As part of our Fur Trim is a Trap campaign, Shannon Kornelsen (our Project Manager for Eastern Canada) volunteered her time to be in the window of LUSH store for 24 hours in downtown Toronto. Shannon was caught in a leg-hold trap. This dramatic experience was a real eye opener for people passing by and Shannon's bravery resulted in much needed media attention.
View the video here.
Each year in Canada over three million animals are inhumanely killed for their fur. While full-length fur coats are no longer popular, plenty of fur can be found on the hoods of jackets, hats, gloves, boots, trinkets and toys. These small pieces of fur trim are part of a calculated attempt by the fur industry to keep its cruel product on the market.
More than 730,000 animals are trapped in cruel traps each year, and are subject to unrelenting pain for hours, days, or even weeks, with many chewing off their own limbs to escape.
Traps are not selective, placing all animals and people at risk, including dogs, cats and numerous endangered species. Animals who survive long enough for the trapper to return will be “dispatched” by clubbing, choking, or stomping, so as to not damage their fur. Fully aware of these disturbing standard practices and how much they would horrify the average Canadian, the fur industry’s strategy has been to either sidestep the issue altogether or spread as much misinformation as possible. For more information, visit www.furtrimisatrap.com