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Vision, Mission and Strategy

Muskrat (Ondatra zibethica) in spring
Muskrat in spring / Getty Images

Our Vision

A world where humans and wild animals coexist peacefully.

Our Mission

To protect fur-bearing animals through conservation, advocacy, research, and education.

Our Strategic Plan

The Fur-Bearers undertakes strategic planning with our advisors and Board of Directors. The 2025-26 Strategic Plan is a high-level document created in 2022 with the expectation it may carry forward to 2025. It has been modified year over year and will be reviewed annually. You can download our Strategic Plan in PDF format by clicking here. You can also view it embedded below.

Help Make A Difference

Join The Fur-Bearers today and help us protect fur-bearing animals in the wild and confinement. To become a monthly donor (for as little as $10/month – the cost of two lattes) please click here and help us save lives today. Your donation is tax-deductible.

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About Us

Formed in 1953, The Fur-Bearers (The Association for the Protection of Fur-Bearing Animals) is a registered Canadian charity that protects fur-bearing animals through conservation, advocacy, research, and education. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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