Christmas buyers beware: Canadian women saying no to fur

Black Friday marks the start of Christmas shopping season in Canada – and we have some news that shoppers should be paying attention to.

Our data is showing that the majority of Canadian women – 57 per cent – are saying that wearing real fur is unacceptable. Further, 63 per cent of those polled have no fur at all in their homes, and of those who do, 49 per cent acquired the fur at least six years or more ago.

The survey, conducted by Insights West, shows that as Black Friday shopping begins – ironically on international fur-free day – consumers should purchase humane clothing alternatives.

As we launched our #MakeFurHistory campaign, which highlighted the inherently inhumane conditions of Canadian fur farms, we saw more and more people taking the fur-free pledge. It is clear to us that as people learn the truth about the fur industry, they are making the choice to go fur-free. With Christmas shopping getting underway, we want consumers to have this information so they make humane and appropriate gift decisions.

We have, in the past, found products listed as faux-fur that were using real fur. With weak labelling laws in Canada, it is often best to just avoid fur altogether – particularly when buying a gift for a loved one who, statistically, has a strong chance of being opposed to fur.

Make the choice to be fur-free. Make the choice to #MakeFurHistory.

You can help us educate consumers and protect fur-bearing animals through our #MakeFurHistory and Living With Wildlife campaigns by donating, becoming a monthly donor or signing up as a member today.

Help Make A Difference

Join The Fur-Bearers today and help us protect fur-bearing animals in the wild and confinement. To become a monthly donor (for as little as $10/month – the cost of two lattes) please click here and help us save lives today. Your donation is tax-deductible.


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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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