The pom on that toque couldn’t possibly be real fur – it’s just a poof of synthetic that looks pretty. Right?
The modern use of fur in retail fashion isn’t stoles, or even extravagant linings: it’s simple trims, accents, and, yes, poms. Many retail locations are selling these items – and it’s the discretion of the outlet and the manufacturer to disclose what the material is, though they’re under no obligation to identify it as real fur. The Fur-Bearers have identified numerous types of fur being used for poms in recent years – from rabbit to raccoon, to imported canine fur.
With numerous dyes, cuts, and even how the poms are attached to toques, The Fur-Bearers can’t advocate buyer beware – it’s buyer, don’t dare. While the poms may be popular this winter season, there is no way to reliably tell if it’s real or fake fur, retailers are under no obligation to disclose if it’s real fur, and even wearing a synthetic that you’re 100 per cent sure is fake, it gives the impression that it’s a good, popular look.
We know that consumer demand drives the commercial fur industry – and by saying no to fur, even synthetics, we’re taking a major step in our goal to #MakeFurHistory.
This fight isn’t over. We are expecting hard pushback from the fur industry, politicians, and others. Please donate now to help us prepare for what could be a major political battle in social media and news outlets. As little as $10 will go a long way in keeping up our message – and your message – that we want to #MakeFurHistory.