Fur poms beguile consumers

The pom on that toque couldn’t possibly be real fur – it’s just a poof of synthetic that looks pretty. Right?

The modern use of fur in retail fashion isn’t stoles, or even extravagant linings: it’s simple trims, accents, and, yes, poms. Many retail locations are selling these items – and it’s the discretion of the outlet and the manufacturer to disclose what the material is, though they’re under no obligation to identify it as real fur. The Fur-Bearers have identified numerous types of fur being used for poms in recent years – from rabbit to raccoon, to imported canine fur.

With numerous dyes, cuts, and even how the poms are attached to toques, The Fur-Bearers can’t advocate buyer beware – it’s buyer, don’t dare. While the poms may be popular this winter season, there is no way to reliably tell if it’s real or fake fur, retailers are under no obligation to disclose if it’s real fur, and even wearing a synthetic that you’re 100 per cent sure is fake, it gives the impression that it’s a good, popular look.

We know that consumer demand drives the commercial fur industry – and by saying no to fur, even synthetics, we’re taking a major step in our goal to #MakeFurHistory.


This fight isn’t over. We are expecting hard pushback from the fur industry, politicians, and others. Please donate now to help us prepare for what could be a major political battle in social media and news outlets. As little as $10 will go a long way in keeping up our message – and your message – that we want to #MakeFurHistory.

Help Make A Difference

Join The Fur-Bearers today and help us protect fur-bearing animals in the wild and confinement. To become a monthly donor (for as little as $10/month – the cost of two lattes) please click here and help us save lives today. Your donation is tax-deductible.

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About Us

Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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