It’s a good day for the animals: Michael Kors, the international luxury accessory and clothing company, has announced they’re going fur free.
Operated by the Fur Free Alliance, of which The Fur-Bearers is a member, the Fur Free Retailer Program is the world’s leading program to connect fur-free companies to consumers seeking ethical goods. The online Fur Free Retailer list provides consumers accurate information about a retailer’s fur policy, allowing them to make an informed choice when shopping. The program specifically aims to encourage companies to go fur-free and further the spirit of ethical consumerism.
“I am pleased to announce our company’s commitment to no longer use animal fur in our Michael Kors and Jimmy Choo collections,” said John D. Idol, the company’s Chairman and CEO. “This decision marks a new chapter as our company continues to evolve its use of innovative materials.”
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said designer Michael Kors. “We will showcase these new techniques in our upcoming runway show in February.”
The Fur-Bearers are ecstatic that Michael Kors Holdings Limited are choosing a compassionate route and eliminating the inherently inhumane use of fur from their collections. We encourage all our supporters to show appreciation for the decision in emails or comments on social media channels, using positive language.