The world’s first smart parka has an even smarter look – it’s going fur free! North Aware made a big splash by crowd funding millions for their parka that featured built in gloves, scarf, and other high-tech accessories. But their initial offering included a coyote fur trim option.
The company, after hearing from The Fur-Bearers and our supporters, among others, has chosen to remove the fur option.
“It’s been brought to our attention that the animals that would be used for the real fur trim suffer horribly when they are put down,” the company wrote on their Facebook page in March. “Many of these animals are treated cruelly before they pass away. We have seen videos of animal treatment that made our stomachs turn, and we know they would make you feel the same way, too, even if you enjoy wearing real fur.”
This is another sign that more and more people are learning the truth about fur – and choosing to #MakeFurHistory. Please take a moment to go to the North Aware Facebook page and thank them for this decision – for the animals!