The cruel realities of trapping are being broadcast to British Columbians for the next four weeks through a new radio campaign by The Fur-Bearers.
The advertisements, airing on CKNW throughout Vancouver and the Lower Mainland, highlights that leg-hold, body-gripping and snare traps are legal and used throughout the province. It also informs listeners that tens of thousands of animals are intentionally caught in these traps every year, including an average of eight pets per year in British Columbia.
Text:
A walk in the woods can be just what you need to reconnect with nature. But there are also leg-hold, body-gripping and snare traps there. Though set legally, they’re causing the suffering and death of tens of thousands of animals every year, including dogs and cats. Talk to your candidate about wildlife traps and how they’re a threat to public safety. Learn how to protect animals and people from them. Find out how at BanTraps.ca. This message sponsored by The Fur-Bearers.
Listeners will be guided to BanTraps.ca, which gives them tools to take action against trapping in British Columbia, learn how to open traps to rescue pets, talk to their candidates (or MLAs once the election ends) about traps, and more.
This ad will be playing through the B.C. election and a new variation, asking people to contact their MLA instead of candidates, will air following the end of the election. It is being aired in conjunction with digital marketing efforts to educate the general public about the presence of traps in Canada and the cruelty they can cause.
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