Yoox Net-a-Porter chooses to #MakeFurHistory in huge win for the animals

Yoox Net-a-Porter chooses to #MakeFurHistory in huge win for the animals

A massive high-fashion online retailer and its subsidiaries will no longer sell fur, a huge victory for the animals.

The Yoox Net-a-Porter Group announced their decision to adopt a fur-free policy in line with those of the Fur Free Alliance (of which The Fur-Bearers is a member). Alliance members Humane Society of the United States and Lega Anti Vivisezione are noted as major players in working with the American company.

“YNAP is on a very important journey towards managing environmental impact responsibly,” says Matteo James Moroni, Head of Sustainability at the Yoox Net-a-Porter Group. “This journey began with the launch of our first sustainability initiative, YOOXYGEN, in 2009. Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights. We aim to act as a catalyst for change in the industry, sharing knowledge, innovating and leading by example.”

The magnitude of the decision was noted not just in fashion blogs and magazines, but in prominent mainstream media as well.

“Given that Yoox Net-a-Porter is widely seen as the pioneer and leader in the online high-fashion space, that fur is generally seen as a high-fashion staple, and that the group has 2.9 million customers in 180 countries, 29 million monthly unique visitors and 2016 net revenues of €1.9 billion, this is a pretty big deal,” penned the New York Times. “It is the most prominent retailer to take an anti fur stance yet.”

The decision of a major retailer to stop selling fur is a major victory not just for those who believe that we should #MakeFurHistory, but for the millions of animals who won’t be killed for fashion. Congratulations to Yoox Net-a-Porter, and thank you to everyone who speaks out as consumers for the animals!


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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible.

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