Animal Justice files legal complaint against Canada Goose

coyoteOn the day that Canada Goose’s Chief Marketing Officer ironically presents a seminar on advertising ethics, Animal Justice has filed a complaint regarding the outwear company’s advertising methods.

The complaint focuses on how the company advertises the coyote fur used to trim the hoods of many of their jackets, particularly the concept of ‘humane’ traps and that fur is a superior product.

“It is well-documented that the fur trade engages in practices that most consumers do not consider humane, including using traps that cause significant injury and suffering to animals, and leaving some traps unchecked for days at a time,” said lawyer Camille Labchuk, director of legal advocacy with Animal Justice. “By claiming the fur trim on its jackets come from humanely trapped coyotes, Canada Goose is preying on ethically-conscious consumers.”

The fur policy of Canada Goose Inc., revisited

The complaint was filed with the Competition Bureau, who oversees the enforcement of the Competition Act. Animal Justice’s complaint indicates their belief that Canada Goose’s website and marketing materials “are riddled with numerous misleading claims regarding the welfare of animals trapped for their fur in Canada, including the coyotes used in Canada Goose jackets.”

The Fur-Bearers will continue to monitor this news and bring you updates as they are available.


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The Fur-Bearers is a national non-profit based in Vancouver. It was formed in 1953 and advocates on behalf of fur-bearing animals in the wild and in confinement, and promotes co-existence with wildlife. More about our history and campaigns can be found at thefurbearers.com.

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