Raccoon dog fur being sold as “fake fur”

racoon dog
A leading New York-area retailer, Century 21, was recently busted by an investigator from the Humane Society of the United States for selling real raccoon dog and rabbit fur garments marked as “faux fur”. Some of the items were manufactured under the well-known designer label, Marc Jacobs.

Raccoon dogs are a member of the dog family native to eastern Asia. Confined to tiny cages on fur farms, extensive documentation has revealedtheseanimals suffering and dyingfor their fur in intensive confinement operations in China and Finland. While they do bear a superficial resemblance to raccoons, raccoon dogs belong exclusively to the Canidae (dog) family and are not related to the Procyonidae (raccoon) family. In Canada, raccoon dog fur is deceptively labeled as ‘Asiatic raccoon’ or ‘raccoon’ in an attempt to make the product more marketable.

Mislabelling is routine, even for big U.S. retailers. Other retailers busted for false fur claims include Steinmart, Rainbow, KGirl and even Kitson.Major Canadian retailers have also been caught advertising “fake fur” when the products were made from real fur.

Last year, an investigation by our Association revealed that several coats sold online through Sears.ca and The Bay.ca that were advertised as “faux fur” actually contained real animal fur. A sweater bought in store at Winners contained labels on the item claiming the fur trim was both fake and real fur, although it was verified to be 100% real animal fur.

Take Action:

1. Never buy real OR fake fur.

2. If you live in Canada – Please ask your Member of Parliament to push for legislation that would make it mandatory for companies to properly label all fur products, including the species and country of origin.

3. If you live in the U.S. – Please make a brief, polite phone call to Century 21 Department Store at 1-877-350-2121 and ask them to say no to the cruel and unnecessary fur trade. Make sure to mention if you are a Century 21 customer.

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Join The Fur-Bearers today and help us protect fur-bearing animals in the wild and confinement. To become a monthly donor (for as little as $10/month – the cost of two lattes) please click here and help us save lives today. Your donation is tax-deductible.


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Established in 1953, The Fur-Bearers is a charitable, non-partisan organization whose goals are to end the commercial fur trade and promote solutions for wildlife coexistence in communities. Your donation is tax-deductible. Charitable registration number: 130006125RR0002

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