It’s the end of an era: Saks Fifth Avenue has committed to going fur free. In a news release issued April 7, 2021, the fashion retailer announced their decision, which will see all fur sales ended by the end of their 2022 fiscal year.
“Across the Saks Fifth Avenue experience, we evaluate a number of factors when making decisions about our assortment, including customer preferences and societal shifts,” says Tracy Margolies, Chief Merchandising Officer for Saks in the release. “We recognize that trends constantly evolve, and that the sale of fur remains a significant social issue. As such, eliminating it from our assortment is the right step for us to take at this time.”
Saks Fifth Avenue opened in 1924 as a high-end, personal retailer. They now have an extensive online collection and 40 stores across North America. They are the latest in a series of fashion designers and retailers who have dropped fur from their product lines over ongoing ethic, welfare and new public health concerns.
This shows the power of the consumer: by choosing to shop where fur isn’t sold, and making clear your concerns, you’ve made a difference in how major corporate retailers are viewing fur. As such, your efforts have prevented the premature killing of millions of fur-bearing animals in Canada and around the world for a fashion commodity. Because of you, we will #MakeFurHistory.