Advocates are jumping with joy around the world as major retailer Burberry announced a new fur-free policy.
The news quickly spread across major media outlets, including the BBC, who reported that the practice of burning unsold goods had led to outrage in 2017.
The company also says they supported the Burberry Foundation in creating the Burberry Material Futures research Group with the Royal College of art to invent “new sustainable materials.”
“Modern luxury means being socially and environmentally responsible,” says Marco Gobbetti, CEO of Burberry in a press release. “This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
This is another major victory for animal welfare groups – and the animals themselves – all around the world. Thank you for your ongoing compassionate choices, and tireless advocacy to help #MakeFurHistory!
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